How to design the minimalist jewelry packaging?

“Minimalist” is a broad term that can be interpreted in a lot of different ways. A packaging designer can take it literally and create something that feels like it’s barely there, simply existing to hold a pair of earrings or house a bracelet as it travels from the inventory shelf to the buyer’s home.

This kind of minimalist packaging is a popular choice for earrings, especially small earrings. When you look at examples of earring packaging, a lot of the designs you’ll come across are basic cardstock holders.
There are other ways to do minimalist packaging, too. One is to go for a solid-colored package with a small mention of your brand name. If you’re doing a simple design like this, the texture of your packaging is super important to get right. It adds drama, tactility and brings attention to the logo of your design.

One way to make your minimalist packaging more visually intriguing is to pair it with busier designs. Take a look at how this very minimalist box for Elly Jewelry below slides open to reveal tightly patterned packing paper.